TY  - BOOK
AU  - Overstreet,H.A.
TI  - Influencing human behavior
AV  - BF 637 .C45 Ov2 1925
PY  - 1925///
CY  - New York
PB  - W. W. Norton & Company, Inc
KW  - INTERPERSONAL RELATIONS
KW  - INFLUENCE
KW  - INTERPERSONAL COMMUNICATION
N1  - Includes index; I. the key problem : capturing the attention -- 
II. the appeal to wants -- 
III. the problem of vividness -- 
IV. the psychology of effective speaking --  
V. The psychology of effective writing -- 
VI. Crossing the interest dead- line -- 
VII. making ideas stick -- 
VIII. how to change persons: the entering wedge -- 
IX. the building of habits: associative -- 
X. Our unconscious fabrication habits -- 
XI. the problem of straight thinking -- 
XII. diagnosing the public -- 
XIII. training the creative mind -- 
XIV. conflict and invention -- 
XV. The technique of humor -- 
XVI. the individual and his world --  

ER  -