Influencing human behavior / by H. A. Overstreet.

By:

Overstreet, H. A

Material type:

TextPublication details: New York : W. W. Norton & Company, Inc, c1925.Description: 296 p. : 22 cmSubject(s):

LOC classification:

BF 637 .C45 Ov2 1925

Contents:

I. the key problem : capturing the attention -- II. the appeal to wants -- III. the problem of vividness -- IV. the psychology of effective speaking -- V. The psychology of effective writing -- VI. Crossing the interest dead- line -- VII. making ideas stick -- VIII. how to change persons: the entering wedge -- IX. the building of habits: associative -- X. Our unconscious fabrication habits -- XI. the problem of straight thinking -- XII. diagnosing the public -- XIII. training the creative mind -- XIV. conflict and invention -- XV. The technique of humor -- XVI. the individual and his world --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Circulation Books		PBTS Library			BF 637 .C45 Ov2 1925 (Browse shelf(Opens below))					Available			20173

Includes index

I. the key problem : capturing the attention --
II. the appeal to wants --
III. the problem of vividness --
IV. the psychology of effective speaking --
V. The psychology of effective writing --
VI. Crossing the interest dead- line --
VII. making ideas stick --
VIII. how to change persons: the entering wedge --
IX. the building of habits: associative --
X. Our unconscious fabrication habits --
XI. the problem of straight thinking --
XII. diagnosing the public --
XIII. training the creative mind --
XIV. conflict and invention --
XV. The technique of humor --
XVI. the individual and his world --

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