Influencing human behavior / by H. A. Overstreet.
Material type:
TextPublication details: New York : W. W. Norton & Company, Inc, c1925.Description: 296 p. : 22 cmSubject(s): LOC classification: - BF 637 .C45 Ov2 1925
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PBTS Library | BF 637 .C45 Ov2 1925 (Browse shelf(Opens below)) | Available | 20173 |
Includes index
I. the key problem : capturing the attention --
II. the appeal to wants --
III. the problem of vividness --
IV. the psychology of effective speaking --
V. The psychology of effective writing --
VI. Crossing the interest dead- line --
VII. making ideas stick --
VIII. how to change persons: the entering wedge --
IX. the building of habits: associative --
X. Our unconscious fabrication habits --
XI. the problem of straight thinking --
XII. diagnosing the public --
XIII. training the creative mind --
XIV. conflict and invention --
XV. The technique of humor --
XVI. the individual and his world --
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